Who is Jeremy Seitz?

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Jeremy Zoller Seitz lives and works in Switzerland (since 2006), a transplant from New York City. He's been a hacker since the age of 11, he is regularly tinkering with computers, electronics and data - and taking those learnings to business, teaching and art.


Jeremy grew up in north Texas, went to college in New Orleans, began his career in Pittsburgh, and moved to New York in 1996 to catch the Internet Bubble.

In 1997, he co-founded Atomic Fridge. The company launched a variety of online projects for Nickelodeon, USA Networks, a Webby Award winning children's site, and many others. An Internet World article was done on Atomic Fridge in 2000.

From 2004, he worked as an independent project manager, consultant and software developer through Somebox LLC. During this time, he worked with large and small companies, co-founded or helped a few startups, and partnered with various online agencies.

Starting in 2011 he began working full-time at local.ch in Zurich as Head of Web Engineering managing a large team and a web architecture that handles millions of visitors daily.

In 2016 he joined Tamedia AG, the largest privately-owned publisher in Switzerland, and owner of the most popular online Swiss marketplaces. He led the Core Engineering team there, and soon after became CTO of Ricardo.ch, where he and around 50 engineers built a new platform together, which is still running strong today.

In 2020, joined the newly-reorganized TX Markets as the CTO, supporting Ricardo, Tutti, Homegate and CarForYou and around 160 engineers. He is also on the board of TX Services, the independent Belgrade engineering center.

From 2022 on, focused on helping startups in the growth phase, as CTO, board member and sometimes investor.


Over the years, he built many things for users, in both tech and product roles: marketplaces, online games, museum exhibitions, embedded hardware, video delivery and cataloging, learning platforms, shipping and inventory solutions, payroll and contract systems, medical software, data visualizations, agency pitches, business plans - as well as art, music, animation and film projects. This left him with a wide range of experiences in designing, producing and delivering things.

Jeremy is well-versed in programming Ruby, Javascript, C, Lua, and several other languages. He is an avid writer and draws things. He is a strong believer in the practices of agile, short iterations, writing tests, building productive teams, and fostering a great engineering culture.

In his spare time, he plays piano, takes lots of photographscollaborates in indy film, attempts small scale electronics projects, and has learned to juggle. When not coding, he enjoys making art and music and traveling with his wife and daughter.


Jeremy is probably best know for turning around Ricardo.ch, bringing great engineering culture to TX Group, rebuilding the platform of local.ch, and launching a successful startup in NYC. As an advisor or board member, he has helped steer companies to success. However, his greatest achievements comes through the people he has managed and mentored, in helping them to achieve their dreams.

Talks and Interviews

Interview at TX Conference, 2020

My talk about Modular Synths and microservices at Heapcon 2018 in Belgrade:

Revolution Ricardo: A Story of Change. A 30m deep-dive into the changes and culture that happened at Ricardo after I joined in 2016. Presentation at TX Conference in Zurich, 2017.

Why is this site called "somebox"?CV🤷🏼Lost and Found
Retro Flashback: Internet World article about Atomic Fridge, 1999: